Wednesday, November 14, 2007

Happy Sandwiches. Not So Much.


I get it. But it's really annoying me.

Have a happy sandwich. Sell the cheesy experience of the comforting classic sandwhich, not the cheese itself.

Cute smiling graphic. Quick animated spots designed to make me buy more cheese. And make more happy sandwiches.

Apparently cheese consumers are no longer all about the convenience of a clever individual wrapping on each slice.

And I'm much more likely to equate happiness with a nice wedge of triple creme brie...

2 comments:

Hahn at Home said...

I'm just thinking of a nice, big, healthy slab of Velveeta.

Rita said...

Ahhhh yes....Velveeta. I have many memories of that mushy cheesy brick in a box! It wasn't until I was older that I came to realize just how much fat is in that stuff! We were crazy about it as kids! I must say....even today I can't turn down any dip that is made with this cheesy wonder.